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essere fatto
inspired by the bulging, curves and fun-sized thrill of the Fiat 500.
the brief.
Develop a paper or card-based packaging solution for a new product apart of FIAT's new sub-brand (to be developed). Conceptualise and design a brand, identity, graphic mark, typography design and prototype for form and structure.
the resolution.
The sub-brand Essere Fatto, meaning 'be done,' nods to FIAT's Italian heritage. Inspired by the FIAT 500's curved features, the package is compact, fitting in a glove box or handbag, and includes handles for easy hanging. The retro-inspired graphics and typography evoke energy and excitement, echoing the car’s shape with an adventurous, winding road design.
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