bensons cheese
the concept of crafting a boutique, artisan product
the brief.
Create a new brand identity that reflects the current nature of Apostle Whey Cheese - a genuine, paddock to plate, boutique store selling handcrafted, gourmet cheeses and products. Apply to marketing materials to attract customers after a decline in tourism as a result of Covid-19.
the resolution.
The brand was renamed 'Bensons Cheese' to highlight its family heritage and enduring legacy. The slogan 'The Crafted Whey' reflects both the handmade nature of the cheeses and the journey of the business. The brand identity centers around 'crafting,' with a hand-drawn typeface forming a logo that mirrors the shape of the cheese. This creates a boutique and sustainable look, complemented by playful patterns and typographic treatments. The rust, beige, and blue color palette offers a warm, sophisticated feel, while the halftone, monotone imagery adds a unique, nostalgic touch.
