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$50 dollars in darwin
presenting a free, vibrant and casual summer vibe.
the brief.
Create a unique tourist guide that focuses on the city of Darwin. Due to the nature of tourism in Darwin being expensive, portray experiences viewers can do in for $50, encouraging them to still explore the region.
the resolution.
The design is inspired by Darwin and the activities, presenting a free, vibrant and casual summer vibe through illustrations, colours, photographs and typography. This fun and adventurous nature and design, was to be balanced with a minimal and clean look, signifying the casual and easy feel of the affordable tourism promoted.
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